Friday, November 29, 2019
Monday, November 25, 2019
David Foster Wallace on SNOOTS - Extreme Usage Fanatics
David Foster Wallace on SNOOTS - Extreme Usage Fanatics After reading this article, decide if you are a SNOOT: one of the Few, the Proud, the More or Less Constantly Appalled at Everyone Else. Question: What Is a SNOOT? Answer: SNOOT (n) (highly colloq) is this reviewers nuclear familys nickname clef for a really extreme usage fanatic, the sort of person whose idea of Sunday fun is to hunt for mistakes in the very prose of [William] Safires column [in The New York Times Magazine]. This definition of the family word SNOOT (an acronym for Sprachgefà ¼hl Necessitates Our Ongoing Tendance or Syntax Nudniks of Our Time) appears in footnote number five of David Foster Wallaces review article Authority and American Usage (in Consider the Lobster and Other Essays,à 2005). There, the late author of Infinite Jest devotes more than 50 smart and entertaining pages to the topic of grammarin particular, to the dispute between linguistic conservatives and linguistic liberals, otherwise known as the Prescriptivists vs. the Descriptivists. Before deciding whether you would feel comfortable characterizing yourself as a SNOOT, consider Wallaces description of SNOOTitude: There are lots of epithets for people like thisGrammar Nazis, Usage Nerds, Syntax Snobs, the Grammar Battalion, the Language Police. The term I was raised with is SNOOT. The word might be slightly self-mocking, but those other terms are outright dysphemisms. A SNOOT can be defined as somebody who knows what dysphemism means and doesnt mind letting you know it.I submit that we SNOOTs are just about the last remaining kind of truly elitist nerd. There are, granted, plenty of nerd-species in todays America, and some of these are elitist within their own nerdy purview (e.g., the skinny, carbuncular, semi-autistic Computer Nerd moves instantly up on the totem pole of status when your screen freezes and now you need his help, and the bland condescension with which he performs the two occult keystrokes that unfreeze your screen is both elitist and situationally valid). But the SNOOTs purview is interhuman social life itself. You dont, after all (despite withering cultural pressure), have to use a computer, but you cant escape language: Language is everything and everywhere; its what lets us have anything to do with one another; its what separates us from the animals; Genesis 11:7-10 and so on. And we SNOOTS know when and how to hyphenate phrasal adjectives and to keep participles from dangling, and we know that we know, and we know how very few other Americans know this stuff or even care, and we judge them accordingly.In ways that certain of us are uncomfortable about, SNOOTs attitudes about contemporary usage resemble religious/political conservatives attitudes about contemporary culture: We combine a missionary zeal and a near-neural faith in our beliefs importance with a curmudgeonly hell-in-a-handbasket despair at the way English is routinely manhandled and corrupted by supposedly literate adults. Plus a dash of the elitism of, say, Billy Zane in Titanica fellow SNOOT I know likes to say that listening to most peoples public English feels like watching somebody u se a Stradivarius to pound nails. We are the Few, the Proud, the More or Less Constantly Appalled at Everyone Else.(David Foster Wallace, Consider the Lobster and Other Essays. Little, Brown and Company, 2005) As regular visitors to this site may have noticed, we strive to remain on speaking terms with both sides in the Usage Wars. Looking at how language works (description) happens to interest us more than laying down arbitrary laws on how language should be used (prescription). And yet its clear that most readers arrive at About.com Grammar Composition in search of rulings, not linguistic ruminations, and so we do try to be accommodating. But how do you define your interest in language? Are you a fan of Lynne Trusss Eats, Shoots Leaves: The Zero Tolerance Approach to Punctuation (2004), or do you feel more at home with David Crystals The Fight for English: How Language Pundits Ate, Shot, and Left (2007)? Are you inclined to fuss at a child who uses aint, or are you more interested in finding out that until the 19th century in both England and America aint was an acceptable usage? In short, do you consider yourself a SNOOT?
Thursday, November 21, 2019
Generational marketing and social media Case Study
Generational marketing and social media - Case Study Example The baby boomers generation used to report to work every day, from their homes. Generation X has both people who stay either at work or at home. A people of generation Y are those who are mobile because the advanced technology enables them to work from anywhere. Generation Y prefers portable machines, generation X uses both portable and fixed machines while baby boomers use machines wherever they were installed. The baby boomers could work using primary knowledge. Generation started demanding for advanced knowledge but generation Y required more of the learned people (must have attended college or university). The communication media among these generations depended on number of tasks to be performed. Generation Y needed mobile phones because they had a lot to attend to. General marketing involves planning an executing the conception, promotion, pricing and distributing ideas, products or goods and services to develop exchanges that satisfy organizational and individual goals. Things that can be marketed include products and services, experiences and events, people, places and properties, organizations, information and ideas. The market categories are; consumer, business, global, government and nonprofit. Marketing acts as integrative function while the customer acts as the controlling function. Social media refers to interactive platforms through which people and communities share the content or information generated by the user (Hally, 2005). They are also social software hat mediate human communication. Some of the social media types include: Dell is a company that manufactures computers- Dell computers. The target audience for Dell computers is the institutions (teachers or lecturers, students and subordinate staff), because they require computers for both learning purposes and institutional operations (Koehn, 2001). Social media are effective in marketing Dellââ¬â¢s computers. The company collects ideas and insights from its customers, which it
Wednesday, November 20, 2019
Show how new product would be introduced into the market today Essay
Show how new product would be introduced into the market today - Essay Example Motives is a cosmetic company that controls a huge proportion of lipstick and mascara production in the American market. In this case, the product life cycle of the La La Mineral lipstick will be used as an illustration. Motivescosmetic has to highlight its key objectives and targets in the cosmetic industry. The new product has to be in line with the already established corporate strategies. This will require the company to come up with a precise and an all round mission statement. Since there is so much uncertainty in the market, this step will act like a guide to plunge into the market and face the future courageously. It is good to find out the potential customers. In this case, the lipstick that makes mouth fuller is will soot the female customers and those in the beauty industry. The company has to identify the expected perceptions in terms of value, quality and efficiency so that they can respond to inquiries. This kind of understanding prepares Motivescosmetic to position the lipstick product in the already congested market. In another perspective, the company has to make an analysis about its target market by grouping them into industries and geographical location among others. Having a great product does not guarantee success. Motivescosmetic has to conduct a keen analysis about the potential competitors and how they operate. This will include understanding how they carry out their positioning, handle their distribution channels and come up with pricing strategies. In addition, the company has to take a keen look at how customers respond to the competitorsââ¬â¢ style of marketing. Positioning entails the ability to understand the uniqueness in the product and how it will stand out from the already existing products. It requires going beyond the normal anticipations and critically analyzing the perceptions likely
Monday, November 18, 2019
Rhetorical Analysis Essay Example | Topics and Well Written Essays - 750 words - 13
Rhetorical Analysis - Essay Example She jumps to the stage and starts singing and dancing, and along with her, everybody dances. The dwarfed dancers sing and dance aside the eatables over the tables as the astonished and overwhelmed real-size guests watch them. In the end, one of the female guests passes a compliment for the girl, appreciating her energy and performance. The commercial ends with the girlââ¬â¢s wink to the audience. The main idea of the whole commercial is that Pepsi is the answer to all the thirst and tiredness, and the effect is equally strong upon people of all ages and all ethnicities. Pepsi instills all the freshness and energy in the person who drinks it that he/she needs to rock. The performers have been purposely dwarfed in the commercial. This variation in size not only adds a lot of drama in the commercial, but also suggests that those who drink Pepsi are taken by its joy into an imaginary world of happiness and joy where they can sing and dance and party wherever they want. Nothing could be more appropriate to end the commercial with than the wink of the girl that has been the center of attention throughout the commercial. Ever since the conception of Pepsi around the start of the 20th century, one of its primary goals has been outselling Coca-Cola because it is Pepsiââ¬â¢s main competitor. Pepsi has been using commercials to promote its product for decades. Pepsi has run numerous campaigns, including famous celebrities in many of them to make a claim. The fundamental ideology behind this has been that ordinary people should drink Pepsi because stars and celebrities drink it. For instance, the ââ¬Å"Joy of Colaâ⬠campaign of Pepsi run in the late 90ââ¬â¢s, Pepsi used a combination of factors including catchy jingles, humor, and celebrities to sell itself. The pathos, logos, and ethos used in ââ¬Å"Joy of Colaâ⬠have helped Pepsi bring its consumers in the new millennium. The Pepsi jingle for this campaign was a very suitable jingle for Pepsi because it had the tendency
Saturday, November 16, 2019
How The Globalization Has Been Influenced Politics Essay
How The Globalization Has Been Influenced Politics Essay Questionà : What factors have shaped the processes of globalization? Discuss to what extent the world economy is becoming less or more globalised as a consequence of the global recession started in 2008? draw the views of radicals, sceptics and pragmatics regarding the factors promotingà : the existence of economic globalisation as a new phenomenon DIFFERENT FROM internationalization, westernization, liberalism or cultural convergence. It should further discuss: to what extent such factors have been influenced by the economic crisis AND what are the consequences for the globalising world economy. Key authors: HIRST THOMPSON, sCHOLTE (BOTH IN THE READING PACKAGE.) OHMAE DICKEN Introduction : In the last decade, globalization has been much all over the news. But despite its prominence, globalization is viewed as a highly complex process difficult to define. Essay divided in 3 parts : Introduction: 250 words The factors that have shaped the economic globalization: 1000 words The globalization debate: 900 words How the globalization has been influenced by the economic crisis and the consequences on the world economy: 1000 words Conclusion: 150 words Indeed, it a topic that is discussed by many authors who strongly disagree about its significance. Impossible to define. I will present the nature and the significance of these processes. (prod, finance, trade) Globalization is transforming the ways in which nations interact in the last few decades international trade andà production has become increasingly globalised and corporate activity has diversified and multiplied Not only globalization is very real, but it consequences can be felt everywhere. The global market place is more developed than in the 60s and 70s and is indifferent to national borders. Nations have lost most of their sovereignty and politicians have lost most of their capability to influence events. The era of nation state is over THE FACTORS THAT HAVE SHAPED THE PROCESSES OF ECONOMIC GLOBALIZATION According to Castells, economic globalization can be mainly conceived as three different sets of factors that have shaped the processes of globalization, encompassing the changes that took place at a global level over the last few decades: the globalization of production, the globalization of finance and the globalization of trade (Castells, 2000). The globalization of production The globalization of production encompasses the changes that took place in a global level regarding the ways in which production of goods and services is organized and involve three dynamics: a massive increase of Foreign Direct Investment, an increased role of transnational corporations in the world economy and finally a growth of long distance production network (Prasad, 2006). The massive increase of FDI According to Razin and Sadka, the foreign direct investment (FDI) can be defined as an investment involving a long-term relationship and reflecting a lasting interest and control of a resident entity in the source country (foreign direct investment or parent firm) in the host country. (Razin and Sadka, 2007). As mentioned by Castells, since 1960, the FDI was more and more concentrated in industrialized countries with its origins in a small group of industrialized countries and its destinations in the same group. However, as a real result of the economic globalization, the countries of the Third World are becoming important destinations. For example, transnational corporations investments in transition economies are growing significantly and according to the UNCTAD, China replaced the United States as the worlds largest destination for FDI in 2003 (UNCTAD, 2005). Therefore, it is possible to argue that there is globalization of production because the economic globalization is reorient ing the destinations of FDI. The role of transnational corporations in the world economy Transnational corporations like Airbus, Samsung, Nike or Apple are companies who have their headquarters in one country (mainly concentrated in industrialized countries) and a number of subsidiaries in more than one foreign country. They constitute the most important vehicle for FDI, exceeding sometimes the gross domestic products of some national economies. Their role in the global economy is more and more important as their number is significantly increasing. Also, some transnational corporations located in some countries of the Third World tend to become significant vehicles for FDI (Held Mc Grew, 2003). Consequently, the internationalization and the growing importance of these multinational corporations are rapidly shaping the processes of economic globalization. The growth of long distance production network According to Gereffi and Korzeniewicz, most of the large transnational corporations tend to disperse their production networks internationally which represents a fundamental difference from earlier, when the production processes were mainly organized within national frontiers (Gereffi and Korzeniewicz, 1994). Those new global commodity chains keep evolving through time and involve market-based networks of global scope organized by the multinational corporations through relying upon contracting and sub-contracting of production processes worldwide (Prasad, 2006). According to Gereffi, there are two types of global world commodity chains: the producer-driven chain in which large manufacturing multinational corporations take a leadership role by organizing the chains; and the buyer-driven chains in which the leadership role is taken by the global retailers and marketers (Gereffi, 2002). Consequently, the global production of goods and services gradually occurs through broadly- dispersed network activities that have shaped something similar to a global web of productive activities. Hence, these three dynamics that constitute the globalization of production have influenced the world the economy while determining the processes of economic globalization. However, as previously mentioned, economic globalization also involves globalization of finance. The globalization of finance Economic globalization has been accompanied by notable fluctuations in the nature of the global financial organization. Indeed, the financial design that has been established by the Bretton Woods Agreement founded a system of fixed exchange rates across national currencies (Bordo and Eichengreen, 1993). Though, after the collapse of this system in the 1970s, the global financial system has progressively become globalized and presented a rising tendency toward global integration of financial markets and dome groundbreaking financial instruments. Therefore, nowadays businesses increasingly work in a world of globally integrated capital markets with developments in a particular part of the planet rapidly spreading their effects on a global level. Moreover, the globalization of finance has resulted in a surprising explosion of currency trading isolated from transnational trade. Therefore, it is possible to understand that the changes concerning the global production and finance also implied a globalization of trade. The globalization of trade The increase of international trade in every economic activities worldwide. International trade has grown significantly in relation to national income. Compared to the era of the rapid trade growth of the 1990s, the export levels today are much bigger for the states part of the Organisation for Economic Co-operation and Development (OECD) because the trading walls have fallen across the world. Therefore, global markets have arisen for many goods and services. Also, in terms of value, trade in manufactured products accounts for about 75 per cent of the global trade when trade in services represent only 20 per cent (Castells, 2000). Changes in geographical patterns of international trade As the manufactured products represent such a great part of the international trade, it is without a doubt that industrialized economies lead the international trade. However, as a result of the globalization of production and finance, the international trade tends to be increasingly geographically diversified. Indeed, as the exports between industrialized countries have significantly dropped, the exports between the Third World countries have increased which is changing the geographical patterns of international trade (Nigel, 2012) The emergence of large regional trade groups as EU, NAFTA etc. The globalization of trade introduced the development of regional trade group as the European Union (EU), Association of south East Asia Nations (ASEAN), the North American Free Trade Agreement (NAFTA) and Mercosur designed to give extra impulse to trade between member countries (Frankel, 1997). The first section of this paper has explained the factors that have shaped the processes of economic globalization. But globalization and its consequences constitute the root of many controversies and debates that will be discussed in the second part of this paper. THE GLOBALIZATION DEBATE According to Giddens, when it comes to the question of globalization, it is possible to distinguish three schools of thought: the hyperglobalizers, the sceptics and the transformationalists. Those three schools attempted to explain and understand the recent concept that is globalization, and more precisely, economic globalization. The hyperglobalizers According to Ohmae, globalization could be defined as a new era of human history in which traditional nation-states have become unnatural, even impossible business units in a global economy (Ohmae, 1995). Ohmaes of globalization privileges its economic logic while the other branch of this school of thought, the neoliberals, sees the globalization as the emergence of a single global market. Therefore, the hyperglobalizers think that the economic globalization will bring the denationalisation of economies through the formation of global networks of production, trade and finance that have been discussed in the first part of this paper. According to Reich, national governments are simple transitional institutions between global, regional and local instruments of governance (Reich, 1991). As mentioned by Strange the virtual forces of world market are more important than national governments and their authority is decreasing (Strange, 1996). Within the hyperglobalist movement, it exists a divergence between the neoliberals and the neo-Marxists as the neoliberals see the individual autonomy as a triumph when the neo-Marxist see the oppressive global capitalism as a triumph (Greider, 1997). However, those two variants of the movement agree on the economic globalization as a new phenomenon creating winners and losers in the global economy. They see the North-South division as an anachronism it has been replaced by a division of labour. Moreover, the hyperglobalizers see the Nation State coming to an end as they consider the globalization as an indication of the first global civilization and a new wold order with an emergence of institutions of global governance (Albrow, 1996). Indeed, as argued by Ohmae, the authority of the nation state is challenged as the national economy is more and more of a site of global flows. Also, the national governments are not capable to control what happens in their borders or to satisfy the demands of their citizens (Ohmae, 1995). As institutions of global governances are becoming more and more important, the sovereignty of nation states is eroded. In general terms, the hyperglobalizers perceive the globalization as a reconfiguration of the framework of human action (Albrow, 1996). The sceptics Compared to the hyperglobalizers, the sceptics see globalization as a myth or an ideology only relying on an economic conception. They think that globalization is primarily associated with a faultlessly integrated global market. According to Hirst and Thompson, the extent of economic globalization is categorically exaggerated (Hirst and Thompson, 2002). The sceptics consider the influence of national governments on global economic activity really powerful and therefore perceive the hyperglobalizers view as politically naÃÆ'à ¯ve. In their point of view, the only thing that is demonstrated is that the economic activity is experiencing an important regionalization with the emergence of the regional trade groups such as the EU, NAFTA etc. Indeed, according to Boyer and Drache, todays global economy is considerably less integrated than it was in the past (Boyer Drache, 1998). Sceptics are also against the idea of the end of the nation state. Also, it is possible to see different points of view within the sceptics : some of them see national governments as the most important part of the internationalization considered as a US-initiated economic order who shaped an impulse for the liberalization of national economies. Some others like Callinicos, see the increase of global trade and FDI as a new era of Westernization in which national governments are deeply concerned (Callinicos, 1994). However, they all believe that internationalization has been accompanied by the rising economic marginalization of Third World states. As argued by Held and McGrew, rather than the world becoming more interdependent, the sceptics seek to expose the myths which sustain the globalization thesis (Held McGrew, 1999) The transformationalists Jones > Cycles of the economy Stiglitz> Adverse impact on developing countries Stiglitz, J (2002) Globalization and its Discontents (London, Penguin, 2002). Stiglitz , J ( 2007) Making Globalization Work: The Next Steps to Global Justice, London, Penguin Saul > Discusses the end of globalization a specific economic moment C) View of the TRANSFORMATIONALISTS regarding the economic globalization as a new phenomenon c) How is the economic globalization different from: industrialization westernization liberalism according to the TRANSFORMATIONALISTS. cultural convergence Authors: Giddens > Globalization is real and its consequences can be felt everywhere Level of world trade today is much higher than it ever was before and involves a much wider range of goods and services. Biggest difference between before and now : level of finance and cash flow. (exemple : electronic money that exist as digits in computers the current economy has no parallels in earlier times transfer money in 1 click. Globalization is not only new but revolutionary. Transformationalists Fin de 1ere partie : Giddens : I dont believe that either the sceptics or the radicals have properly understood either what it is or its implications for us. + It is wrong to think of globalization as just concerning the big systems, like the world financial order. Globalization isnt only about what is out here, remote and far away from the individual.. II) DISCUSSION ON GLOBALIZATION AND ECONOMIC CRISIS https://vip2.uvm.edu/~sseguino/pdf/global_crisis.pdf How the factors that have shaped the globalization have influenced the economic crisis. How did the globalization of production influence the economic crisis How did the globalization of finance and trade influence the economic crisis http://www.imf.org/external/pubs/ft/spn/2009/spn0904.pdf Consequences of the economic crisis on the globalising world economy. x
Wednesday, November 13, 2019
College Freshman - How NOT to Gain Weight Essay -- Proposing a Solutio
College Freshman - How NOT to Gain Weight Starting college life is far from difficult; in fact it is fun starting a new way of life. Life without the constant objections from your parents and annoyance from your little sibling is one of the many advantages you gain from college. Cancelled classes, late night parties and deleterious amounts of food make college enjoyable; however, this can lead to weight gain. ââ¬Å"Freshman 15â⬠is not a myth and although you may not be unfortunate enough to gain 15 pounds, you might gain some weight. To avoid gaining weight, freshmen should eat healthy, avoid alcohol, and maintain a positive moral. à à à à à One of the problems that cause weight gain is the lack of parental supervision over what the student consumes. In college, a student can easily stock themselves in fatty snacks such as Twinkies, cookies, chocolate, and chips. Also, the all-you-can-eat buffet seems to most likely run out of the pizza, french fries, and ice cream before the salad. A students schedule sometimes plays a factor in the consuming of too many snacks. If a student is in a hurry, he or she will grab a pop tart and be out of the door with a 200 calorie breakfast. A student should keep away from the high-fat snacks and concentrate on salubrious foods. At the cafeteria, a student should try to eat salads and attempt to eat new kinds of foods since the buffet has so much to offer. And for food on-the-go, one should try to buy healthy snacks or try to wake up earlier ...
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