Generational marketing and social media Case Study

Generational marketing and social media - Case Study Example The baby boomers generation used to report to work every day, from their homes. Generation X has both people who stay either at work or at home. A people of generation Y are those who are mobile because the advanced technology enables them to work from anywhere. Generation Y prefers portable machines, generation X uses both portable and fixed machines while baby boomers use machines wherever they were installed. The baby boomers could work using primary knowledge. Generation started demanding for advanced knowledge but generation Y required more of the learned people (must have attended college or university). The communication media among these generations depended on number of tasks to be performed. Generation Y needed mobile phones because they had a lot to attend to. General marketing involves planning an executing the conception, promotion, pricing and distributing ideas, products or goods and services to develop exchanges that satisfy organizational and individual goals. Things that can be marketed include products and services, experiences and events, people, places and properties, organizations, information and ideas. The market categories are; consumer, business, global, government and nonprofit. Marketing acts as integrative function while the customer acts as the controlling function. Social media refers to interactive platforms through which people and communities share the content or information generated by the user (Hally, 2005). They are also social software hat mediate human communication. Some of the social media types include: Dell is a company that manufactures computers- Dell computers. The target audience for Dell computers is the institutions (teachers or lecturers, students and subordinate staff), because they require computers for both learning purposes and institutional operations (Koehn, 2001). Social media are effective in marketing Dell’s computers. The company collects ideas and insights from its customers, which it